Why New Frontier?

 Authentic. We are the next great outdoor American apparel brand emerging from Eastern, Kentucky and Appalachia. We are putting action behind our words by investing in Appalachia, USA day to day - a hardworking region that is full of potential. Just as the explorer Daniel Boone pioneered his way through uncharted territory, we believe in that same pioneer spirit - to keep moving forward here at New Frontier, and to exist to do good. 

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